Home / Case studies / Consulting Firm example
Illustrative example based on typical campaign mechanics, not a client resultExample scenario: consulting firm
A made-up walk-through of how the system works. Every number below is an assumption, not a result.
The challenge
A small consulting firm gets a few leads but books discovery calls by email. Prospects go quiet during the back-and-forth.
Our approach
- Automated appointment booking: Self-booking discovery call calendar
- Lead nurturing campaigns: Nurture for prospects who aren't ready
- Customizable GoHighLevel setups: Custom multi-step pipeline
- Performance tracking and analytics reports: Report on calls booked and held
- Ongoing support and optimization: Strategy calls to refine targeting
Setup timeline
Campaigns go live within 14 days.
Days 1 to 3
Strategy call, offer review, account access
Days 4 to 9
CRM, calendar, pipelines and message flows built
Days 10 to 12
Ad creative written and checked against Meta rules
Days 13 to 14
Test every step, then launch campaigns
The math, shown openly
Plan: Scale. Illustration only. Real results vary and are not guaranteed.
| Assumption or result | Value |
|---|---|
| Ad spend (paid to Meta) | $4,000 |
| Cost per lead (assumed) | $40 |
| Leads | 100 |
| Booking rate (assumed) | 25% |
| Booked | 25 |
| Show rate (assumed) | 80% |
| Shown appointments | 20 |
| Commission: shown x rate | 20 x $40 = $800 |
| Close rate (assumed) | 20% |
| New clients | 4 |
| Client value (assumed) | $3,000 |
| Illustrative revenue | $12,000 |
| Klingtec fees that month | $1,797 + $800 = $2,597 |
Lessons
Cost per lead is higher, but one client can matter more. Qualification questions protect your time.
Ready to fill your calendar?
Book a free strategy call. We'll tell you honestly if we're a fit.